The High Cost of Metal: VOIVOD’s Struggle and the Bigger Picture
There’s something deeply ironic about a band like VOIVOD, pioneers of futuristic metal, grappling with the very real, very earthly problem of skyrocketing tour costs. In a recent interview, drummer Michel 'Away' Langevin candidly admitted that hitting the road has become a financial tightrope walk. What makes this particularly fascinating is how it mirrors a broader crisis in the music industry—one that’s been simmering for years but has now reached a boiling point.
The Numbers Don’t Lie—But They Don’t Tell the Whole Story
Away’s comments about fuel prices, hotel costs, and crew expenses aren’t just complaints; they’re a stark reminder of how global events ripple into the lives of artists. The war in Iran, for instance, has sent gas prices through the roof, making it harder for bands to justify touring. But here’s the thing: VOIVOD isn’t just any band. They’re a group that’s been pushing boundaries since the 1980s, blending progressive and thrash metal into something uniquely their own. So when even they struggle, it’s a red flag for the entire industry.
Personally, I think what’s most striking here is the disconnect between the band’s legacy and their current reality. VOIVOD has influenced countless artists, from Ghost to Opeth, yet they’re still fighting to make ends meet on tour. This raises a deeper question: if a band of their caliber is feeling the pinch, what does that mean for smaller, up-and-coming acts?
Merch to the Rescue—But for How Long?
One detail that I find especially interesting is Away’s shoutout to VOIVOD’s loyal fanbase. Their merch sales, he notes, have been a lifeline, with fans buying enough to keep the band afloat. This isn’t just a testament to their fanbase’s dedication; it’s a reflection of how the music industry has shifted. In an era where streaming revenue is pennies on the dollar, merch has become the lifeblood of touring bands.
But here’s the catch: relying on merch sales is a double-edged sword. It works for VOIVOD because they’ve built a cult following over decades. For newer bands, it’s a much harder sell. This dynamic highlights a troubling trend: the music industry is increasingly favoring those who can leverage their legacy, leaving newcomers struggling to gain traction.
The Bigger Picture: A Crisis of Sustainability
If you take a step back and think about it, VOIVOD’s struggle isn’t just about tour costs—it’s about the sustainability of live music as a whole. The post-pandemic world has been brutal for artists. Venues are charging more, audiences are still hesitant to return in full force, and now geopolitical tensions are driving up costs. What this really suggests is that the current model for touring is broken.
From my perspective, the industry needs a radical rethink. Streaming platforms, for instance, could do more to support artists financially. Governments could offer subsidies for touring bands, especially those with cultural significance like VOIVOD. And fans? Well, we could all do our part by buying tickets, merch, and albums directly from artists.
A Band That Defies the Odds—But for How Long?
VOIVOD’s story is one of resilience. From their humble beginnings in Jonquière to sharing stages with Metallica and Iron Maiden, they’ve always defied expectations. Their latest album, Symphonique, is a testament to their creativity, blending their futuristic metal with a symphony orchestra. It’s a bold move, and one that’s earned them critical acclaim.
But even with such innovation, the financial pressures are undeniable. Their documentary, We Are Connected, captures their 40-year journey, but it also serves as a reminder of how fragile success can be. The death of co-founding guitarist Dennis 'Piggy' D'Amour was a seismic blow, yet the band persevered. Now, they’re facing a different kind of challenge—one that’s less about creativity and more about survival.
Final Thoughts: A Call to Action
In my opinion, VOIVOD’s struggle is a wake-up call for the music industry. It’s not just about one band; it’s about the ecosystem that supports live music. If we don’t address these issues, we risk losing the very artists who make our lives richer.
So, what can we do? For starters, we can support bands like VOIVOD by buying their music, merch, and tickets. We can also advocate for systemic changes that make touring more sustainable. And most importantly, we can appreciate the artistry and innovation that bands like VOIVOD bring to the world.
Because, at the end of the day, music isn’t just entertainment—it’s a reflection of our culture, our values, and our humanity. And that’s something worth fighting for.
